Do I Need Permission to Use that Picture?

In addition to being worth a thousand words, a picture can spawn numerous permissions issues. The use of a photo may trigger privacy, publicity, defamation, trademark and other issues – depending upon who appears in the image and how you intend to use it.

Multiple Permissions May Be Required

You may need to obtain permission from more than one person or organization before you can use a particular picture. For example, in addition to getting permission from the photographer who took a photo, you may also need permission from any people depicted in the photo; from the owner of any trademark appearing in the photo; and from the copyright owner of any painting, sculpture, or other artwork depicted in the photo.

Stock Images as an Easier Alternative

An easier option for photo permissions may be licensing stock images. Licensing stock images is becoming easier as more stock houses computerize the process, offer online catalogs, and issue licenses online. A downside to using stock images is that they may have been in many other projects and may have been seen many times before. Stock materials can generate other unexpected consequences. Consider the rather negative experience of Hillary Clinton during the 2008 presidential primary campaign when she used stock footage – a close cousin to stock images – in one of her political ads. Also, using stock images does not always negate the need to obtain additional permissions for people or objects depicted in the image.

The Permission Seeker’s Guide Through the Legal Jungle includes an extensive discussion on using materials from stock houses and getting permissions for images.